The Mission

The mission of ZIMA is to empower individuals to reclaim control over their time and enhance their mental well-being by using social accountability to promote mindful screen use . ZIMA aims to reduce the negative effects of excessive screen time by offering an engaging, personalized app experience that combines behavioral insights, gamification, and social accountability. The app encourages users to set and achieve personal goals for reduced screen use, prioritize off-screen activities that enrich their lives, and track their progress toward a healthier, more intentional (digital) lifestyle. Through community features, users can connect with friends, compete on who has the least screen time and share milestones, and stay motivated, fostering a collective journey toward healthier screen habits. Ultimately, ZIMA seeks to create a positive societal impact by helping users build lasting, healthy routines that promote productivity, mental clarity, and a balanced work-life experience.

The Challenge

The problem ZIMA addresses is the pervasive issue of excessive screen time, which negatively impacts mental well-being, productivity, and overall life balance. Many individuals struggle with inefficient digital habits and lack effective tools that combine personalization, social accountability, and motivation to help them reduce screen time meaningfully. ZIMA aims to fulfill this unmet need by providing a holistic app that encourages users to adopt healthier screen habits, improve mental clarity, and create a balanced relationship with technology.

The solution

The proposed solution is ZIMA, a mobile application designed to help users manage and reduce their screen time through a personalized, data-driven approach. ZIMA leverages gamification, social accountability, and behavioral insights to make screen-time management effective and enjoyable. Key features include personalized insights into users’ screen habits, the ability to set and track screen-time goals, and social engagement tools that allow users to connect with friends for motivation and shared progress. ZIMA also incorporates habit-forming techniques, such as group challenges and rewards, which foster long-term adherence to healthier screen habits. The app’s freemium model ensures accessibility, while premium features offer deeper insights, habit tracking, and goal-setting options for users seeking advanced functionality. By combining digital well-being tools with community-driven motivation, ZIMA provides a comprehensive solution to the challenges of screen time and its impact on mental well-being.