The Mission

InkShifts goal is to innovate casual and sports clothing so that it can reveal hidden messages/designs through sensory technology, allowing individuals to express their unique identities and bolster their motivation in their fitness journeys, all while prioritising sustainability.

The Challenge

In recent years, enthusiasts in the clothing market have been looking for innovative clothing that promotes self-expression while maintaining sustainability. However, many current options lack unique designs and fail to stand out, resulting in a demand for more visually appealing and interactive clothing.

The solution

InkShift solution is to create a unique product that adds an interactive element to workouts and casual wear, by introducing clothing that reveals unique designs and logos when exposed to sensory technology. This should cater to the growing demand for motivation and personalisation in sportswear and general clothing.