The Mission

Our mission is to reduce single-use cup waste by making reusable cups convenient and enjoyable. Through the Beanie program, we aim to support a culture of reuse while building strong partnerships with coffee shops everywhere.

The Challenge

Disposable coffee cups contribute significantly to waste and pollution. Many coffee lovers are open to reusable options but face challenges with convenience, leaks, and a lack of incentives for making the switch. Single-use coffee cups are a go-to for convenience but end up in landfills, impacting the environment. A practical, leak-proof, reusable cup with built-in rewards would encourage more people to make sustainable choices.

The solution

Beanie is a stylish, leak-proof reusable coffee cup that offers rewards for every use. Through partnerships with coffee shops, customers can earn points or perks like discounts, free drinks, and special gifts each time they use their Beanie cup. This makes reusability easy, convenient, and rewarding.