The Mission

Kiti.Ko is dedicated to transforming public awareness of plastic by empowering users to understand its role, impact, and potential for responsible use. Through an interactive and ludic mobile app, users can, not only learn about the environmental effects of plastic but, also track their personal carbon emissions linked to daily plastic use. This tracking feature aims to make the connection between individual habits and global sustainability goals more tangible, encouraging users to make informed choices and actively participate in reducing their carbon footprint.

The Challenge

Kiti.Ko addresses the problem of widespread misunderstanding and mismanagement of plastic use, which contributes significantly to environmental degradation and climate change. The perception of plastic is often one-sided, focusing solely on its drawbacks without acknowledging its complex role in modern society and the environment. This narrow view can lead to ineffective or short-term solutions, as well as a lack of personal responsibility in managing plastic consumption (Miguel et al., 2023).

The solution

Kiti.Ko aims to bridge these knowledge and action gaps by offering a platform where users can: 1) Gain a well-rounded understanding of plastic's environmental role. 2) Track their daily plastic use and see its carbon impact, giving them tangible insight into their environmental footprint. 3) Access tools, resources, and guidance for reducing plastic waste and carbon emissions through small, manageable lifestyle changes through a gamification process.