The Mission

Our mission is to elevate the cinema snacking experience by offering a diverse range and even movie specific flavour popcorn seasonings that transform your ordinary movie experience into an extraordinary flavourful adventure.

The Challenge

The problem Pop n' Shake tackles is the lack of originality and uniqueness that cinemas once possessed, but have sadly lost. Going to the movies used to be a thrilling time captured through the anticipation of the plot, the snacks and the atmosphere. While some of this has lingered, the cinema snack experience has remained stagnant up until the modern age. Vendors still offer the same flavors of popcorn and snacks, creating an ultimately bland and unoriginal flavor experience for their customers. With ever evolving consumer tastes, many film-lovers end up bringing in their own snacks to avoid the repetitive products that they are offered. Additionally, many would-be cinema-goers prefer to even wait until the films are released on streaming services. All this is a true testament to the mundane nature of the modern film-going industry.

The solution

To reinvigorate the cinema snack experience, Pop n' Shake will introduce easy-to-use, low-waste spice packets that offer a vibrant array of flavors designed to excite and delight moviegoers. Our themed packets will draw inspiration from popular culture, global cuisines, and trending flavors, mirroring the high-demand options seen in brands like Lays or TikTok sensations like Oreo Cola. By providing these unique and customizable seasoning options, we empower audiences to transform their popcorn into an adventurous culinary experience that reflects their personal tastes. This not only enhances the enjoyment of the film but also encourages patrons to engage with the cinema in a fresh and creative way, rekindling the anticipation and thrill that once defined the movie-going experience. With our innovative approach, we aim to breathe new life into theater snacks and drive customers back to the big screen, turning mundane moments into memorable adventures.