The Mission

The mission of our project is to empower flower shops to thrive sustainably by reducing floral waste and creating new revenue opportunities through our innovative platform. We connect flower shops with customers eager for fresh, discounted blooms, ensuring that no flower goes unsold or unappreciated. By facilitating access to flowers that would otherwise go to waste, we help flower shops manage their inventory more efficiently, reduce environmental impact, and reach new customers who might not otherwise purchase flowers at full price. Our goal is to transform surplus blooms into a source of value, promoting sustainability, supporting local businesses, and making fresh flowers more accessible to all.

The Challenge

The floral industry faces a significant challenge: many flower shops struggle to stay profitable due to the high level of unsold inventory that goes to waste each day, leading to lost revenue and contributing to high operational costs. This surplus issue is one of the primary reasons flower shops are forced to close, as they are unable to sell fresh blooms before they wilt. By connecting shops with customers eager for discounted, fresh flowers, we offer a solution that helps shops recover potential losses, reduce waste, and sustain their business longer in a competitive market.

The solution

Our solution is a digital platform that allows flower shops to list and sell unsold, fresh flowers at discounted prices, connecting them not only with individual customers but also with venues, hotels, and event planners in need of floral arrangements for short-term use. Through an intuitive app, shops can quickly upload details of surplus flowers, while customers and businesses in their area receive notifications about available deals, facilitating immediate purchases and pickups. This approach enables flower shops to reduce waste, increase revenue, and reach a wider audience, while offering budget-conscious customers and businesses a sustainable way to access high-quality, fresh flowers for their daily needs or events.