The Mission

The mission of Lilou Pilates is to create an inclusive reformer Pilates studio in the heart of Maastricht that enhances the physical and mental well-being of students and the local community through innovative digital health solutions. We integrate personalized health tracking through a digital platform, allowing individuals to monitor their progress and set tailored fitness goals. We are dedicated to fostering a supportive community that empowers individuals to prioritize their health and well-being through a comprehensive, technology-driven fitness experience.

The Challenge

Current Pilates studios lack modern digital healthcare ideas. They are often overcrowded, lack integrated online booking systems, and are financially out of reach for many students. Moreover, most classes are only offered in Dutch, limiting accessibility for non-Dutch speakers, including international students and expats seeking health and wellness support.

The solution

Our solution is to establish an affordable, centrally located Pilates studio in Maastricht that combines health innovation with accessible pricing. We will provide an easy online booking system for scheduling group or private classes in English and Dutch, led by diverse instructors to create a welcoming environment for the international community. To enhance the student experience, we will implement a digital health tracking app for goal setting and progress monitoring, and partner with wearable tech companies to sync fitness data, adjusting class intensity for injury prevention. Our affordable wellness packages will include Pilates, meditation, and workshops on stress management, nutrition, and sleep to improve physical and mental well-being. We will provide a mix of in-person to accommodate diverse schedules, using inclusive instruction styles to cater to varying fitness and language levels. By leveraging AI, we can offer personalized class recommendations based on students’ stress levels and academic demands. We will create student-driven community health programs with challenges and local partnerships. With affordable prices and flexible schedules, our studio will provide a convenient, inclusive fitness option for Maastricht's diverse student population.